Eric Cantona’s legendary Manchester United shirt is going under the hammer with a 99p starting bid in a live World Cup auction on Monday 13 July 2026, hosted by Arsenal, Chelsea and England legend Ashley Cole. The rare piece—signed by the French superstar during his time at Old Trafford—is part of a one-off Ebay Live auction featuring memorabilia from Pele, Paulo Maldini, and Kevin De Bruyne.

**What’s up for auction—and when?**

The auction kicks off at 6pm BST on 13 July, streaming live via Ebay Live’s ‘Summer of Football’ series. Alongside Cantona’s United shirt, highlights include:
- A Brazil World Cup jersey signed by Pele
- A retro Milan shirt signed by Maldini
- A Kaka-signed boot
- A Kevin De Bruyne-signed Manchester City and Manchester United shirt

Bidding starts at 99p for all items, with sales finalized instantly via live stream. Fans must act fast—once the auction closes, these pieces won’t be available again.

**Why is Cantona’s shirt so special?**

Cantona’s United shirt carries weight beyond its £1 starting price. The 1993–96 era saw him become a cult figure at Old Trafford, scoring 83 goals in 140 appearances and delivering two Premier League titles. This shirt—likely from his prime—is a tangible piece of that legacy, now accessible to fans who might otherwise never own it.

**How does the auction work?**

Ebay Live’s format is simple: log in with a standard Ebay account, watch the stream, and bid in real time. Unlike traditional auctions, there’s no waiting—items sell instantly as bids roll in. Cole, who hosted his first-ever live auction after a brief managerial stint in Italy, will narrate the event, sharing stories from his own career alongside the memorabilia.

**What else is coming in the ‘Summer of Football’?**

This isn’t a one-off. Ebay Live plans daily auctions throughout the World Cup, featuring:
- Signed trading cards
- Rare boots
- Autographed team photos
- Memorabilia from past champions

Previous events have included signed items from Lionel Messi and Cristiano Ronaldo, with more high-profile lots expected as the tournament progresses.

**How to join the bidding**

Fans can register via Ebay Live’s official page, where the auction stream will be hosted. No specialist account is needed—just a standard Ebay login. For Cantona collectors, this is a rare chance to own a piece of football history at a fraction of its usual market value.

Note: The auction closes once the final bid is placed, so set reminders for 13 July at 6pm BST—or risk missing out.